For years, Alaqua in Seminole
County was the very definition of
country club exclusive.
It had the pedigree – none other than Gary Player
designed the golf course and built his own home just
off the 3rd fairway. It had the price tag – both homes
and country club memberships easily tipped the upper
ends of the scale. It had the panache – the very
name “Alaqua” conjured up images of society and
business elite sequestered behind their own, guarded
entrance gates. Various factors beyond the ownership’s
control, principally a real estate market and
financial environment not unlike our present circumstance,
halted the dream in its tracks and the Alaqua
luster began to dim.
The financial realities of maintaining an equity
membership golf course in the face of reduced and
even declining membership took its toll. The stunning
clubhouse, a huge 28,000 sq. ft. creation in stone and
wood, had been designed for a community of 500 to
600 homes. The ownership was forced to sell much of
Alaqua’s land to what would become Alaqua Lakes
next door and the community vision of 600 homes
shrank to about a third of that. Certainly not enough
to support the grand clubhouse with all its programs
and perks.
Now fast forward to today and meet John Ritenour
and Ed Postal. John is the chairman of Insurance
Office of America. More importantly for Alaqua,
they were homeowners and country club members
in the community when, five years ago, they took
it upon themselves to bring back the Alaqua luster.
They bought out most of the existing members to
gain control and became Alaqua’s principal owners.
Then they got down to work.
“We started with all the bad things about country
clubs we didn’t like and threw them away,” says
John. “We wanted to create a unique golf country
club, different from all the rest.” The first thing
they did was cap membership to a maximum of 200.
(Their enrollment stands presently at just over 100, so
there is still some opportunity for new membership.)
Then they tackled the jewel in the Alaqua crown, its
golf course. “I had no idea how hard it was to get
grass to grow,” says Ritenour. Hard indeed. The first
year they put $1.2 million into the course. The second
year took all of $1.1 million. Then $900,000. “This
year, We’re hoping it comes in at around $800,000.”
But oh, what they bought with that money. As he
says, “Right now, the course is at its peak.”
Simply put, the golf course at Alaqua has been
restored to its former glory. According to Wally Armstrong,
a golf pro who’s been involved with Alaqua
from its very beginning and who admits he even used
to caddie for Gary Player, “This is not a typical Florida
golf course. We have spectacular, 55-foot elevated
tees here. It’s challenging, but fair for all skill levels.
This is a thinker’s course; you have to think to play it
well. From the back tees, it’s a world championship
course.” Golf pro Jim Thorpe has said more than
once, that the only reason he’s on the Senior Tour is
because he plays Alaqua regularly.
“Don’t forget to talk about the drainage,” reminds
Ritenour. Yes, many who know the Alaqua
of the past know it was famous – or infamous – for
its flooding problems. Not any more. “When those
hurricanes came through and those tropical storms,
all the golf courses around us were closed. Not us.
We had people playing high and dry. No more drainage
problems.” (John and Ed spent enough money on
moving dirt around and putting in pipes, the least we
can do is mention it here.)
Hard to believe, but Alaqua is more than its golf
course, much more. In fact, it would be safe to say
that the Club itself, the differences and how it’s enjoyed
by its members, is what John is most proud of.
“We wanted a Club without a lot of rules and
that wasn’t at all stuffy; that members could feel was
as comfortable as it was classy. At the new Alaqua,
you can bring your CEO or your 6-year-old, both
are equally welcome here.” Another major difference
is that you can play a round of golf in less then
3 hours!!!
Next on John’s list was the Clubhouse – and it’s
all new. The new Clubhouse eliminates stuffy – but
in a classy way. According to John, “We updated
the design and used only the very finest of features
throughout. There’s Venetian plaster in the main
room, solid wood, 8-ft. Old World doors, granite and
quality woods. The fitness center is really state-ofthe-
art. The Clubhouse is also completely wireless,
with a corporate meeting room you really need to
see because it’s beautiful. We have world class private
dining – Journey’s at Alaqua run by the fantastically
talented Bram & Geraldine Fowler. Journey’s at
Alaqua is perfectly suited for weddings and private
parties. This new Clubhouse is the new Alaqua!”
The one thing that has not changed about Alaqua is the land itself. An amazing gift of nature, the rich,
protected forests of Wekiva State Park back right up
to Alaqua and are not shy about sharing their bountiful
wildlife with their neighbors. Deer are everywhere,
wild turkey, nesting families of bald eagles, even the
occasional black bear. ‘Magnificent’ may be just the
word to describe all that’s going on at the new Alaqua.
The golf course is newly refurbished – did I mention
the new 9th hole designed by renowned architect Ron
Garl? The resident golf pro is new. The Clubhouse is
completely new. The ownership is new. The club concept
is new.
Alaqua Reserve is new and will provide a limited
opportunity for people to own land in Alaqua that
has never before been offered to the public and never
before developed for residential use. “The only thing
that’s old, really, is the old country club idea of what
it meant to be truly private,” says Ritenour. “We have
a small, intimate membership here and the members
feel like this is really their club. They don’t belong to
it so much as own it. It’s theirs. We don’t even have
tee times on the golf course because when it’s your
golf course, you should be able to come play it any
time you want to. And they do. That’s what I’m most
proud of. At the new Alaqua, we put the ‘private’
back into private club.”
For information about the new Alaqua, visit
www.alaquacc.com. Memberships are still available
– open to homeowners and non-homeowners alike.
For membership information please contact Carol
Musselwhite at 407-998-4292 or via email at carol.
musselwhite@ioausa.com.
To make reservations for the all new Journey’s at
Alaqua call 407-995-3333.